This dissertation research project on Customer Satisfaction studies customer satisfaction regarding Mahindra Bolero with the help of questionnaire.

Overview – Project on Customer Satisfaction

Title: Customer satisfaction regarding Mahindra Bolero

Type: Dissertation Report

Subject: Marketing

Useful for: MBA and PGDM students

Abstract: The   main   research that   followed   is   to   know “Customer satisfaction towards Mahindra BOLA RO SLX”, a new SUV launched by Mahindra.  Mahindra & Mahindra (M&M), the market leader in multi-utility vehicles in India. The company started manufacturing commercial vehicles in 1945. M&M is the leader by far in commercial vehicle and the second largest in the passenger vehicle market. The company is the world’s sixth largest medium and heavy commercial vehicle manufacturing.

The survey involved gathering wide information about the company, its   products, customer satisfaction and impact of various competitive firms on the company. From the information collected, various aspects were identified where the company needs to focus more to improve the efficiency of marketing team of Mahindra Automotives.

The research was conducted through collection of primary and secondary data. Secondary data was collected through   visiting various   web sites,   automobile   magazines   and   other   reliable sources.  Primary  data  was   collected  through  a  well-framed  questionnaire,  of  which  later  a detailed analysis was done using various statistical I.T. tools like MS Word and MS Excel.

On  the  basis,  the  secondary  data   analysis  and  the   extensive  analysis  of   the   primary  data, interpretations were drawn for the questions  and conclusion is drawn.  Certain suggestions are also drawn from the analysis to help. Mahindra Automotives to increase its market share in commercial passenger segment and MPVs. Due to the limited resources and time constraints, the study was conducted within the area Gurgaon (NCR) city.

Related Key terms: customer satisfaction mba project, customer satisfaction project report, customer satisfaction project report mba, marketing project on customer satisfaction, mba project on customer satisfaction, mba project report on customer satisfaction, project customer satisfaction survey, project on customer satisfaction, research project on customer satisfaction

The post Marketing Research Project on Customer Satisfaction regarding Mahindra Bolaro SLX appeared first on Download MBA Projects | Summer Training Projects | Dissertation Reports.

Overview – Research Project on Consumer Preference

Title: Consumer Preference regarding Two Wheeler in Ghaziabad

Type: Research Project Report

Subject: Marketing

Useful for: MBA and PGDM students

Abstract: This marketing research project on consumer preference was part of my MBA study. This project is based on a study to find out the consumer preference regarding two wheeler in Ghaziabad city.

Understanding consumer behavior in the present scenario is extremely important as it is no longer a simple task. Now the consumer is considered to be the King. He is the price-maker and not price-taker. . Earlier, there used to be a few two wheeler manufacturers who held a monopoly. However, this situation has changed with the entry of other competitors, especially after liberalization and globalization. The foreign collaboration saw production going up tremendously due to the availability of many alternative choices, consumer preferences and needs changed. Suddenly, the buyer came into focus. Hence, this study makes an attempt to know the changes in the two wheeler markets and buying motives of two wheeler buyers. The study was conducted by using the survey method.

Related Key terms: project on consumer preference, project report on consumer preference, customer preference project report, consumer preference project report, project report on customer preference, project report consumer preference chocolate brands, customer preference project, research project on consumer behaviour, project report on market research

The post Project on Consumer Preference regarding Two Wheeler in Ghaziabad appeared first on Download MBA Projects | Summer Training Projects | Dissertation Reports.

Overview – Research Project on Brand Preference of Mobile Phones

Title: Brand Preference of Mobile Phones Among Ghaziabad  College Students

Type: Research Project Report

Subject: Marketing

Useful for: MBA and PGDM students

Abstract: The primary objective of research project on brand preference was to study the perception & buying behavior of students towards various mobile brands. The Secondary Objectives of this study were to identify:

• To know about the student preference level associated with different mobile phones.
• To find out the students satisfaction towards the various mobile phones.
• Major features, which a customer looks for in a mobile before making a purchase.
• Factors that influence decision-making in purchasing a mobile phone.
• To know which advertisement media puts more impact on the buying decision of students
• Factors, which help in increasing the sale of mobile phones.

Related Key terms: project on brand preference, project on branding, project on brand awareness, project on brand management, project on brand preference, project report on brand awareness, project report on branding, project report on brand image, project report on brand loyalty, project report on brand equity, mba project on branding, mba project on brand management, research project on branding

The post MBA Research Project on Brand Preference of Mobile Phone appeared first on Download MBA Projects | Summer Training Projects | Dissertation Reports.

This marketing research project studies Indian automobile industry and measure the success of new product in Indian automobile industry.

Overview – Marketing Research Project on Indian Automobile Industry

Title: Measuring Success of New product in Indian Automobile Industry

Type: Dissertation Report

Subject: Marketing

Useful for: MBA and PGDM students

Abstract: This marketing research project deals with a critical analysis of Indian automobile industry and its growth it has shown in past years. Even though industry has been showing good growth in numbers it is more important to see whether it is really moving up the ladder. The growth it shows should be in terms of success of new product launches. So this project is to analyze the success rate of new product launches and to see whether the growth shown in Indian automobile industry is really due to new product launches and their success. Due to exhaustive nature of the industry, the study would be confined to cars only. Now the project deals with measuring success of new product launch for cars launched in the past four years. Further, short listing of some car models have been done to make the study more specific and effective.

Related Key terms: project of marketing research, research report on marketing, project on market research, mba research project, research project for mba, research report of mba, project report on marketing research, research project report on marketing, project on automobile, research project on automobile, free market research reports, research project report for mba, marketing research projects mba, mba research projects in marketing, marketing research project report free download

The post Marketing Research Project on Measuring Success of New product in Indian Automobile Industry appeared first on Download MBA Projects | Summer Training Projects | Dissertation Reports.

This marketing research project for MBA or PGDM students studies Customer Perception and Attitude towards retail coffee chains – Barista, CCD, Nescafe.

Overview – Marketing Research Project for MBA on Customer Satisfaction

Title: Customer Perception and Attitude towards retail coffee chains – a study in Delhi, w.r.t Barista, CCD, Nescafe

Type: Dissertation Report

Subject: Marketing

Useful for: MBA and PGDM students

Abstract: This marketing research project for MBA will include the following issues-

• Identifying the factors that influence the customer the most (factors such as coffee taste, ambiance, affordability, etc.)
• Customers purchasing behavior and attitude towards coffee houses (in terms of which coffee-house they visit, for what purpose they visit a coffee-house, on what occasions they prefer to visit a coffee-house, who influence there preference, how much they spend etc.)
• Identifying the most popular coffeehouse.

Related Key terms: project of marketing research, research report on marketing, project on market research, mba research project, research project for mba, research report of mba, project report on marketing research, research project report on marketing, consumer research report, free market research reports, research project report for mba, marketing research projects mba, mba research projects in marketing, marketing research project report free download

The post Marketing Research Project for MBA on Customer Perception and Attitude appeared first on Download MBA Projects | Summer Training Projects | Dissertation Reports.

Overview -  Project Report on Retail Marketing

This summer training project report on retail marketing analysis the Indian organized retail industry and study the Big Bazar marketing strategy. Dowload it for free.

Title: A Study on Indian Organized Retail Industry – BIG BAZAR

Type: Summer Training project report

Subject: Marketing

Useful for: BBA, MBA and PGDM students

Related Key terms: marketing project, training project, project on marketing, project on big bazaar, project on retail marketing, project report on retail industry

Abstract: Retailing is evolving into a global, high-tech business. India has the largest number of outlet in world i.e. 9 outlets for 1000 people. The growth and development of organized retailing is driven by two main factors- prices and benefits the customer can’t resist. Keeping in mind the rapid growth of Indian retail industry and its bright future, this has always been a thrust area for me. Big Bazaar is at the top position in Indian retail industry. That is why it attracted me to have summer training (on the job training) in Big Bazaar, Udaipur.

The objectives of this marketing project report on Indian organized retail industry were the following:

•  To look at the current trends in the Indian organized retail industry.
• To understand the Big Bazaar organization as how systematically it is run by the management personnel.
• To know about the marketing activities of the Big Bazaar done round the year.
• To know the customer queries, comments and suggestions about the store and its products.
• To know about the promotional activities done at Big Bazaar to increase the sales.
• To get acquainted with the major issues in the Indian organized retail industry.

The post Marketing Project Report on INDIAN ORGANIZED RETAIL INDUSTRY – BIG BAZAR appeared first on Download MBA Projects | Summer Training Projects | Dissertation Reports.

This marketing research project for MBA or PGDM students  measure the customer satisfaction level for the services provided by Bharti Airtel.

Overview – Marketing Research Project for MBA on Customer Satisfaction for Airtel

Title: Marketing strategies at Airtel and its impact on the perception of  Airtel Cellular Services

Type: Dissertation Report

Subject: Marketing and Strategic Management

Useful for: MBA and PGDM students

Summary:  The project aims at understanding the Marketing strategies at Airtel and its impact on the perception of Airtel Cellular Services. Research has demonstrated conclusively that it is far more costly to win a new customer than it is to maintain an existing one. And there is no better way to retain a customer than to exceed his expectations. For this purpose it is essential to know the level of customer satisfaction. The focus of my research was the measurement of customer satisfaction level for the services provided by Bharti Airtel. The research was done for the corporate clients of Bharti Airtel. My job was not only to represent the Corporate Sales Dept. and collect the feedback from the clients but also to get the major complaints resolved through internal counseling. There can be no better opportunity to interact with the external as well as the internal customers of an organization. Finally the results of the research verify the fact that keeping the customer satisfied is the best strategy to not only retain the existing customers but also to expand the business to new horizons.

Related Key terms: project of marketing research, research report on marketing, project on market research, mba research project, research project for mba, research report of mba, project report on marketing research, research project report on marketing, consumer research report, Strategic management project report, projects on strategic management,  mba research projects in marketing, marketing research project report free download

The post Research Project Report on Marketing Strategies of Airtel appeared first on Download MBA Projects | Summer Training Projects | Dissertation Reports.

This marketing research project for MBA or PGDM students does the comparative analysis of 4 stroke bikes in India from the perspective of consumer preference and satisfaction.

Overview – Marketing Research Project on Comparative Analysis of Motorcycles in India

Title: Comparative Analysis of 4 Stroke Bikes in India

Type: Dissertation Report

Subject: Marketing and Strategic Management

Useful for: MBA and PGDM students

Summary: Significant growth has been witnessed in the motor cycle segment and the company is fully aware of the need to enter in this segment for maintaining growth and optimizing product mix the growth in motor cycle is attributed largely to the opening up the rural markets and also to its wider acceptance in the youth market. This marketing research project tries

• To study the position of 4-strokes bikes in India
• To forecast the consumers requirements and to study the consumers preference by collecting the data through questionnaire
• To determine the consumers buying attitudes towards the 4-strokes bikes
• To determine the satisfaction level of consumer to the product features and various aspects to the 4-strokes bikes
• To determine the usage of the product
• To trace the customer profile

Related Key terms: project of marketing research, research report on marketing, project on market research, mba research project, research project for mba, research report of mba, project report on marketing research, research project report on marketing, consumer research report, Strategic management project report, projects on strategic management,  mba research projects in marketing, marketing research project report free download, project on comparative analysis

The post Marketing Research Project on Comparative Analysis of 4 Stroke Bikes with Questionnaire appeared first on Download MBA Projects | Summer Training Projects | Dissertation Reports.

This marketing research project for MBA or PGDM students finds out the customer preferences based on certain aspects (price, Income, levels selection of products satisfaction level of customers).

Overview – Marketing Research Project on Customer Preference

Title: CUSTOMER PREFERENCES IN CHOOSING BIG BAZAAR

Type: Dissertation Report

Subject: Marketing

Useful for: MBA and PGDM students

Summary: Now day’s retail stores facing more competition in retailing business. Good store design increase the visiting of more customers in to the store and increase the store goodwill, and price also plays major factor to use the customer giving preference and selection of the store. And as industry research has shown, there is much need to know the customer expectations, customer preferences and their store choice’s(features) and in this marketing project, we will find out solutions for designing effective store which will getting more customers and getting more profits.

 The survey is being conducted for the Big Bazaar store in RTC ‘X’ ROADS based in HYDERABAD city, to find out the customer preferences in choosing Big Bazaar. It is required to find out the preferences based on certain aspects (price, Income, levels selection of products satisfaction level of customers).

OBJECTIVES OF THE RESEARCH

•  To study the customer preferences in choosing Big Bazaar.
•  To study the factors that is affecting the choice of customers in choosing a retail store.
•  To study the factors that retain the customers who visit Big Bazaar

SCOPE OF THE RESEARCH

The research is applicable in the area of customer decision making process for purchasing of products at Big Bazaar. The scope of research also helps in understanding the preferences of the customers. It would help Big Bazaar in designing their marketing promoting sales.

TYPE OF STUDY: Descriptive method

This research project is completely based on the description of the factors that lead to the customer decision making process. It is basically valued on the various parameters which include personal details of customers, their income –level, satisfaction level. Here the need is to find which factor describes the consumer decision making process most effectively.

[sam id="5" codes="true"]

CONCLUSION:

• The study concludes that majority of the customers prefer shopping at big-bazaar, because of product variety, quality, service facility, reasonable prices which make the customers feel more comfortable in visiting the store again & again.
• Customers shop more in the food bazaar and the men’s wear department in Big Bazaar.
• Customers feel that Big Bazaar has variety of products available in various departments
•  Considering the fact that there are a lot middle class families in India, Big bazaar has had a huge impact on the middle class section of India, the prices, quality and sales strategy has helped in getting the middle income groups getting attracted towards Big Bazaar.
•  Big bazaar has been known for its great sale and great offers& discounts. Big bazaar has had long lines of people waiting to get into the store for the sale. Therefore, the sales that Big Bazaar has had increased in a huge way due to offers & discounts, thus this has been one of the main advantages of Big Bazaar.

The post Marketing Research Project on Customer Preferences appeared first on Download MBA Projects | Summer Training Projects | Dissertation Reports.

This strategic management and marketing research project report for MBA analysis the business opportunity for Bharti Beetel Set Top Boxes with the help of questionnaire .

Overview – Marketing Research Project on Telecom Industry

Title: Business opportunity of Beetel Set Top Boxes

Type: Training Report

Subject: Marketing and Strategic Management

Useful for: MBA and PGDM students

Related Key terms: research report on marketing, project on market research, mba research project, project report on marketing research, research project report on marketing, free market research reports, research project report for mba, marketing research projects mba, Strategic Management project, project report on strategic management

Executive Summary: This strategic management project which was undertaken as a part of the PGDBM curriculum was aimed at finding the business opportunity of Beetel Set Top Boxes and comparative analysis between different brands available in the market of Set Top Boxes in free available channels.

The primary objective of the training was to get the feel of the working patterns relevant in the multi national corporations today and to what extent our course curriculum helps us in polishing ourselves in the corporate scenario, besides this I also got an overview of the difference between fast moving consumer goods industry and the soft drink industry in terms of there activities in the market.

The projects I undertook were:

• To see the overall potential and scope of Set Top Boxes  of  Beetel  in semi rural  market.
• To find the market competitiveness for STBs.
• To determine the customer attitude towards STBs.

As an intern I was supposed to meet distributors and shopkeepers of different brands of Set Top Boxes and survey their prior markets in the model market in different cities in order to get the results for the above mentioned objectives.

[sam id="5" codes="true"]

This research is based on the comparative analysis of Beetel Set Top Boxes with other brands in the market.

I took a Ghaziabad District and Bareilly as a sample. I followed market research procedure to get an idea about the Business Opportunity of DTH in a free to air market. For this I took Bareilly as one sample area and the other as Ghaziabad district which I divided the into a four main cities i.e. Meerut, Hapur, Modinagar, Ghaziabad and other

 On the basis of the conclusions, various recommendations have been given for Beetel. For instance the research could be used by the Assistant Relationship Managers and the Relationship Executives of Bharti Teletech Limited to improve the level of service. It could be also useful to the advisors to give better suggestions to their distributor.

The post MBA Training Research Project on Business Opportunity for Bharti Beetel appeared first on Download MBA Projects | Summer Training Projects | Dissertation Reports.

Overview –  Project Report on Retail Marketing

This summer training project report on retail marketing analysis the Indian organized retail industry and study the Big Bazar marketing strategy. Dowload it for free.

Title: A Study on Indian Organized Retail Industry – BIG BAZAR

Type: Summer Training project report

Subject: Marketing

Useful for: BBA, MBA and PGDM students

Related Key terms: marketing project, training project, project on marketing, project on big bazaar, project on retail marketing, project report on retail industry

Abstract: Retailing is evolving into a global, high-tech business. India has the largest number of outlet in world i.e. 9 outlets for 1000 people. The growth and development of organized retailing is driven by two main factors- prices and benefits the customer can’t resist. Keeping in mind the rapid growth of Indian retail industry and its bright future, this has always been a thrust area for me. Big Bazaar is at the top position in Indian retail industry. That is why it attracted me to have summer training (on the job training) in Big Bazaar, Udaipur.

The objectives of this marketing project report on Indian organized retail industry were the following:

•  To look at the current trends in the Indian organized retail industry.
• To understand the Big Bazaar organization as how systematically it is run by the management personnel.
• To know about the marketing activities of the Big Bazaar done round the year.
• To know the customer queries, comments and suggestions about the store and its products.
• To know about the promotional activities done at Big Bazaar to increase the sales.
• To get acquainted with the major issues in the Indian organized retail industry.

The post Marketing Project Report on Indian Organized Retail Industry – Big Bazar appeared first on Download MBA Projects | Summer Training Projects | Dissertation Reports.

This marketing research project for MBA or PGDM students  measure the customer satisfaction level for the services provided by Bharti Airtel.

Overview – Marketing Research Project for MBA on Customer Satisfaction for Airtel

Title: Marketing strategies at Airtel and its impact on the perception of  Airtel Cellular Services

Type: Dissertation Report

Subject: Marketing and Strategic Management

Useful for: MBA and PGDM students

Summary:  The project aims at understanding the Marketing strategies at Airtel and its impact on the perception of Airtel Cellular Services. Research has demonstrated conclusively that it is far more costly to win a new customer than it is to maintain an existing one. And there is no better way to retain a customer than to exceed his expectations. For this purpose it is essential to know the level of customer satisfaction. The focus of my research was the measurement of customer satisfaction level for the services provided by Bharti Airtel. The research was done for the corporate clients of Bharti Airtel. My job was not only to represent the Corporate Sales Dept. and collect the feedback from the clients but also to get the major complaints resolved through internal counseling. There can be no better opportunity to interact with the external as well as the internal customers of an organization. Finally the results of the research verify the fact that keeping the customer satisfied is the best strategy to not only retain the existing customers but also to expand the business to new horizons.

Related Key terms: project of marketing research, research report on marketing, project on market research, mba research project, research project for mba, research report of mba, project report on marketing research, research project report on marketing, consumer research report, Strategic management project report, projects on strategic management,  mba research projects in marketing, marketing research project report free download

The post Research Project Report on Marketing Strategies of Airtel appeared first on Download MBA Projects | Summer Training Projects | Dissertation Reports.

This marketing research project for MBA or PGDM students does the comparative analysis of 4 stroke bikes in India from the perspective of consumer preference and satisfaction.

Overview – Marketing Research Project on Comparative Analysis of Motorcycles in India

Title: Comparative Analysis of 4 Stroke Bikes in India

Type: Dissertation Report

Subject: Marketing and Strategic Management

Useful for: MBA and PGDM students

Summary: Significant growth has been witnessed in the motor cycle segment and the company is fully aware of the need to enter in this segment for maintaining growth and optimizing product mix the growth in motor cycle is attributed largely to the opening up the rural markets and also to its wider acceptance in the youth market. This marketing research project tries

• To study the position of 4-strokes bikes in India
• To forecast the consumers requirements and to study the consumers preference by collecting the data through questionnaire
• To determine the consumers buying attitudes towards the 4-strokes bikes
• To determine the satisfaction level of consumer to the product features and various aspects to the 4-strokes bikes
• To determine the usage of the product
• To trace the customer profile

Related Key terms: project of marketing research, research report on marketing, project on market research, mba research project, research project for mba, research report of mba, project report on marketing research, research project report on marketing, consumer research report, Strategic management project report, projects on strategic management,  mba research projects in marketing, marketing research project report free download, project on comparative analysis

The post Marketing Research Project on Comparative Analysis of 4 Stroke Bikes with Questionnaire appeared first on Download MBA Projects | Summer Training Projects | Dissertation Reports.

This marketing research project for MBA or PGDM students finds out the customer preferences based on certain aspects (price, Income, levels selection of products satisfaction level of customers).

Overview – Marketing Research Project on Customer Preference

Title: CUSTOMER PREFERENCES IN CHOOSING BIG BAZAAR

Type: Dissertation Report

Subject: Marketing

Useful for: MBA and PGDM students

Summary: Now day’s retail stores facing more competition in retailing business. Good store design increase the visiting of more customers in to the store and increase the store goodwill, and price also plays major factor to use the customer giving preference and selection of the store. And as industry research has shown, there is much need to know the customer expectations, customer preferences and their store choice’s(features) and in this marketing project, we will find out solutions for designing effective store which will getting more customers and getting more profits.

 The survey is being conducted for the Big Bazaar store in RTC ‘X’ ROADS based in HYDERABAD city, to find out the customer preferences in choosing Big Bazaar. It is required to find out the preferences based on certain aspects (price, Income, levels selection of products satisfaction level of customers).

OBJECTIVES OF THE RESEARCH

•  To study the customer preferences in choosing Big Bazaar.
•  To study the factors that is affecting the choice of customers in choosing a retail store.
•  To study the factors that retain the customers who visit Big Bazaar

SCOPE OF THE RESEARCH

The research is applicable in the area of customer decision making process for purchasing of products at Big Bazaar. The scope of research also helps in understanding the preferences of the customers. It would help Big Bazaar in designing their marketing promoting sales.

TYPE OF STUDY: Descriptive method

This research project is completely based on the description of the factors that lead to the customer decision making process. It is basically valued on the various parameters which include personal details of customers, their income –level, satisfaction level. Here the need is to find which factor describes the consumer decision making process most effectively.

[sam id=”5″ codes=”true”]

CONCLUSION:

• The study concludes that majority of the customers prefer shopping at big-bazaar, because of product variety, quality, service facility, reasonable prices which make the customers feel more comfortable in visiting the store again & again.
• Customers shop more in the food bazaar and the men’s wear department in Big Bazaar.
• Customers feel that Big Bazaar has variety of products available in various departments
•  Considering the fact that there are a lot middle class families in India, Big bazaar has had a huge impact on the middle class section of India, the prices, quality and sales strategy has helped in getting the middle income groups getting attracted towards Big Bazaar.
•  Big bazaar has been known for its great sale and great offers& discounts. Big bazaar has had long lines of people waiting to get into the store for the sale. Therefore, the sales that Big Bazaar has had increased in a huge way due to offers & discounts, thus this has been one of the main advantages of Big Bazaar.

The post Marketing Research Project on Customer Preferences appeared first on Download MBA Projects | Summer Training Projects | Dissertation Reports.

This strategic management and marketing research project report for MBA analysis the business opportunity for Bharti Beetel Set Top Boxes with the help of questionnaire .

Overview – Marketing Research Project on Telecom Industry

Title: Business opportunity of Beetel Set Top Boxes

Type: Training Report

Subject: Marketing and Strategic Management

Useful for: MBA and PGDM students

Related Key terms: research report on marketing, project on market research, mba research project, project report on marketing research, research project report on marketing, free market research reports, research project report for mba, marketing research projects mba, Strategic Management project, project report on strategic management

Executive Summary: This strategic management project which was undertaken as a part of the PGDBM curriculum was aimed at finding the business opportunity of Beetel Set Top Boxes and comparative analysis between different brands available in the market of Set Top Boxes in free available channels.

The primary objective of the training was to get the feel of the working patterns relevant in the multi national corporations today and to what extent our course curriculum helps us in polishing ourselves in the corporate scenario, besides this I also got an overview of the difference between fast moving consumer goods industry and the soft drink industry in terms of there activities in the market.

The projects I undertook were:

• To see the overall potential and scope of Set Top Boxes  of  Beetel  in semi rural  market.
• To find the market competitiveness for STBs.
• To determine the customer attitude towards STBs.

As an intern I was supposed to meet distributors and shopkeepers of different brands of Set Top Boxes and survey their prior markets in the model market in different cities in order to get the results for the above mentioned objectives.

[sam id=”5″ codes=”true”]

This research is based on the comparative analysis of Beetel Set Top Boxes with other brands in the market.

I took a Ghaziabad District and Bareilly as a sample. I followed market research procedure to get an idea about the Business Opportunity of DTH in a free to air market. For this I took Bareilly as one sample area and the other as Ghaziabad district which I divided the into a four main cities i.e. Meerut, Hapur, Modinagar, Ghaziabad and other

 On the basis of the conclusions, various recommendations have been given for Beetel. For instance the research could be used by the Assistant Relationship Managers and the Relationship Executives of Bharti Teletech Limited to improve the level of service. It could be also useful to the advisors to give better suggestions to their distributor.

The post MBA Training Research Project on Business Opportunity for Bharti Beetel appeared first on Download MBA Projects | Summer Training Projects | Dissertation Reports.

Overview –  Project Report on Retail Marketing

This summer training project report on retail marketing analysis the Indian organized retail industry and study the Big Bazar marketing strategy. Dowload it for free.

Title: A Study on Indian Organized Retail Industry – BIG BAZAR

Type: Summer Training project report

Subject: Marketing

Useful for: BBA, MBA and PGDM students

Related Key terms: marketing project, training project, project on marketing, project on big bazaar, project on retail marketing, project report on retail industry

Abstract: Retailing is evolving into a global, high-tech business. India has the largest number of outlet in world i.e. 9 outlets for 1000 people. The growth and development of organized retailing is driven by two main factors- prices and benefits the customer can’t resist. Keeping in mind the rapid growth of Indian retail industry and its bright future, this has always been a thrust area for me. Big Bazaar is at the top position in Indian retail industry. That is why it attracted me to have summer training (on the job training) in Big Bazaar, Udaipur.

The objectives of this marketing project report on Indian organized retail industry were the following:

•  To look at the current trends in the Indian organized retail industry.
• To understand the Big Bazaar organization as how systematically it is run by the management personnel.
• To know about the marketing activities of the Big Bazaar done round the year.
• To know the customer queries, comments and suggestions about the store and its products.
• To know about the promotional activities done at Big Bazaar to increase the sales.
• To get acquainted with the major issues in the Indian organized retail industry.

The post Marketing Project Report on Indian Organized Retail Industry – Big Bazar appeared first on Download MBA Projects | Summer Training Projects | Dissertation Reports.

This marketing research project for MBA or PGDM students  measure the customer satisfaction level for the services provided by Bharti Airtel.

Overview – Marketing Research Project for MBA on Customer Satisfaction for Airtel

Title: Marketing strategies at Airtel and its impact on the perception of  Airtel Cellular Services

Type: Dissertation Report

Subject: Marketing and Strategic Management

Useful for: MBA and PGDM students

Summary:  The project aims at understanding the Marketing strategies at Airtel and its impact on the perception of Airtel Cellular Services. Research has demonstrated conclusively that it is far more costly to win a new customer than it is to maintain an existing one. And there is no better way to retain a customer than to exceed his expectations. For this purpose it is essential to know the level of customer satisfaction. The focus of my research was the measurement of customer satisfaction level for the services provided by Bharti Airtel. The research was done for the corporate clients of Bharti Airtel. My job was not only to represent the Corporate Sales Dept. and collect the feedback from the clients but also to get the major complaints resolved through internal counseling. There can be no better opportunity to interact with the external as well as the internal customers of an organization. Finally the results of the research verify the fact that keeping the customer satisfied is the best strategy to not only retain the existing customers but also to expand the business to new horizons.

Related Key terms: project of marketing research, research report on marketing, project on market research, mba research project, research project for mba, research report of mba, project report on marketing research, research project report on marketing, consumer research report, Strategic management project report, projects on strategic management,  mba research projects in marketing, marketing research project report free download

The post Research Project Report on Marketing Strategies of Airtel appeared first on Download MBA Projects | Summer Training Projects | Dissertation Reports.

This marketing research project for MBA or PGDM students does the comparative analysis of 4 stroke bikes in India from the perspective of consumer preference and satisfaction.

Overview – Marketing Research Project on Comparative Analysis of Motorcycles in India

Title: Comparative Analysis of 4 Stroke Bikes in India

Type: Dissertation Report

Subject: Marketing and Strategic Management

Useful for: MBA and PGDM students

Summary: Significant growth has been witnessed in the motor cycle segment and the company is fully aware of the need to enter in this segment for maintaining growth and optimizing product mix the growth in motor cycle is attributed largely to the opening up the rural markets and also to its wider acceptance in the youth market. This marketing research project tries

• To study the position of 4-strokes bikes in India
• To forecast the consumers requirements and to study the consumers preference by collecting the data through questionnaire
• To determine the consumers buying attitudes towards the 4-strokes bikes
• To determine the satisfaction level of consumer to the product features and various aspects to the 4-strokes bikes
• To determine the usage of the product
• To trace the customer profile

Related Key terms: project of marketing research, research report on marketing, project on market research, mba research project, research project for mba, research report of mba, project report on marketing research, research project report on marketing, consumer research report, Strategic management project report, projects on strategic management,  mba research projects in marketing, marketing research project report free download, project on comparative analysis

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This marketing research project for MBA or PGDM students finds out the customer preferences based on certain aspects (price, Income, levels selection of products satisfaction level of customers).

Overview – Marketing Research Project on Customer Preference

Title: CUSTOMER PREFERENCES IN CHOOSING BIG BAZAAR

Type: Dissertation Report

Subject: Marketing

Useful for: MBA and PGDM students

Summary: Now day’s retail stores facing more competition in retailing business. Good store design increase the visiting of more customers in to the store and increase the store goodwill, and price also plays major factor to use the customer giving preference and selection of the store. And as industry research has shown, there is much need to know the customer expectations, customer preferences and their store choice’s(features) and in this marketing project, we will find out solutions for designing effective store which will getting more customers and getting more profits.

 The survey is being conducted for the Big Bazaar store in RTC ‘X’ ROADS based in HYDERABAD city, to find out the customer preferences in choosing Big Bazaar. It is required to find out the preferences based on certain aspects (price, Income, levels selection of products satisfaction level of customers).

OBJECTIVES OF THE RESEARCH

•  To study the customer preferences in choosing Big Bazaar.
•  To study the factors that is affecting the choice of customers in choosing a retail store.
•  To study the factors that retain the customers who visit Big Bazaar

SCOPE OF THE RESEARCH

The research is applicable in the area of customer decision making process for purchasing of products at Big Bazaar. The scope of research also helps in understanding the preferences of the customers. It would help Big Bazaar in designing their marketing promoting sales.

TYPE OF STUDY: Descriptive method

This research project is completely based on the description of the factors that lead to the customer decision making process. It is basically valued on the various parameters which include personal details of customers, their income –level, satisfaction level. Here the need is to find which factor describes the consumer decision making process most effectively.

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CONCLUSION:

• The study concludes that majority of the customers prefer shopping at big-bazaar, because of product variety, quality, service facility, reasonable prices which make the customers feel more comfortable in visiting the store again & again.
• Customers shop more in the food bazaar and the men’s wear department in Big Bazaar.
• Customers feel that Big Bazaar has variety of products available in various departments
•  Considering the fact that there are a lot middle class families in India, Big bazaar has had a huge impact on the middle class section of India, the prices, quality and sales strategy has helped in getting the middle income groups getting attracted towards Big Bazaar.
•  Big bazaar has been known for its great sale and great offers& discounts. Big bazaar has had long lines of people waiting to get into the store for the sale. Therefore, the sales that Big Bazaar has had increased in a huge way due to offers & discounts, thus this has been one of the main advantages of Big Bazaar.

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This strategic management and marketing research project report for MBA analysis the business opportunity for Bharti Beetel Set Top Boxes with the help of questionnaire .

Overview – Marketing Research Project on Telecom Industry

Title: Business opportunity of Beetel Set Top Boxes

Type: Training Report

Subject: Marketing and Strategic Management

Useful for: MBA and PGDM students

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Executive Summary: This strategic management project which was undertaken as a part of the PGDBM curriculum was aimed at finding the business opportunity of Beetel Set Top Boxes and comparative analysis between different brands available in the market of Set Top Boxes in free available channels.

The primary objective of the training was to get the feel of the working patterns relevant in the multi national corporations today and to what extent our course curriculum helps us in polishing ourselves in the corporate scenario, besides this I also got an overview of the difference between fast moving consumer goods industry and the soft drink industry in terms of there activities in the market.

The projects I undertook were:

• To see the overall potential and scope of Set Top Boxes  of  Beetel  in semi rural  market.
• To find the market competitiveness for STBs.
• To determine the customer attitude towards STBs.

As an intern I was supposed to meet distributors and shopkeepers of different brands of Set Top Boxes and survey their prior markets in the model market in different cities in order to get the results for the above mentioned objectives.

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This research is based on the comparative analysis of Beetel Set Top Boxes with other brands in the market.

I took a Ghaziabad District and Bareilly as a sample. I followed market research procedure to get an idea about the Business Opportunity of DTH in a free to air market. For this I took Bareilly as one sample area and the other as Ghaziabad district which I divided the into a four main cities i.e. Meerut, Hapur, Modinagar, Ghaziabad and other

 On the basis of the conclusions, various recommendations have been given for Beetel. For instance the research could be used by the Assistant Relationship Managers and the Relationship Executives of Bharti Teletech Limited to improve the level of service. It could be also useful to the advisors to give better suggestions to their distributor.

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