This marketing research project for MBA or PGDM students does the comparative analysis of 4 stroke bikes in India from the perspective of consumer preference and satisfaction.
Overview – Marketing Research Project on Comparative Analysis of Motorcycles in India
Title: Comparative Analysis of 4 Stroke Bikes in India
Type: Dissertation Report
Subject: Marketing and Strategic Management
Useful for: MBA and PGDM students
Summary: Significant growth has been witnessed in the motor cycle segment and the company is fully aware of the need to enter in this segment for maintaining growth and optimizing product mix the growth in motor cycle is attributed largely to the opening up the rural markets and also to its wider acceptance in the youth market. This marketing research project tries
- To study the position of 4-strokes bikes in India
- To forecast the consumers requirements and to study the consumers preference by collecting the data through questionnaire
- To determine the consumers buying attitudes towards the 4-strokes bikes
- To determine the satisfaction level of consumer to the product features and various aspects to the 4-strokes bikes
- To determine the usage of the product
- To trace the customer profile
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